Friday, June 21, 2024

‘The Boys’ Viewership Grows by 21% With Season 4, Amazon Says

The studio says that the new episodes achieved 21% more viewers in its first four days of streaming than Season 3s launch reached in the same amount of time, though exact figures were not provided. Amazon also notes that this the series fourth consecutive season of growth, putting it among the streamers five biggest TV seasons ever when measuring four days of premiere viewership. Isolating for solely returning seasons, The Boys Season 4 is Amazons second biggest, beat only by Reachers Season 2 debut in December. 60% of viewers were located outside of the U.S., Amazon says, with Brazil, the U.K. and India being major drivers of the shows success. The season was Prime Videos No. 1 title in 160 countries after four days. Season 4 of The Boys premiered with three episodes on June 13, with new episodes dropping weekly until the finale on July 18. Showrunner Eric Kripke recently announced that the already greenlit fifth season will end the series. Popular on Variety Gen V, a spinoff of The Boys, premiered in 2023 and is currently in production on its second season.

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