Zendaya & Luca Guadagnino Movie ‘Challengers’ Takes $1.9M Previews, ‘Unsung Hero’ $1.67M – Box

The tennis sexy romcom is hoping to open to $15M for the weekend. Critics love Challengers at 91% certified fresh, but last nights audiences were soso on it with three stars on Screen Engine/Comscores PostTrak at 3 1/2 stars, 75% positive and a 56% definite recommend. Women over 25 at 35% came out as well as women under 25 at 25%, but guys over 25 got pulled along as dates at 25% with men under 25 at 14%. It wasnt Zendayas girl fans who liked the movie the most, but men over 25 at 80%. Overall best demo grades for Challengers came from the 2534 bunch (80%, showed up at 37%) and 4554 folks (82% grade, showed up at 4%). Originally the movie was scheduled to go in midSeptember, but got pushed to this weekend due to the SAGAFTRA strike. Whatever number this movie comes in at, it was a smart move as its had the global push of Zendaya to her 184M Instagram fans. Unsung Hero Courtesy of Lionsgate Lionsgate and Kingdom Storys Unsung Hero made $1.67M in previews. Its important to note that for both films not all their bread was made last night from previews, but includes early advance screening money. Faithbased Unsung Hero grossed $470K yesterday. The Joel Smallbone & Richard L. Ramsey direced movie expands to 2,832 sites today. Pic was made for $6M before P&A and will earn about that much at the B.O. Unsung Hero follows David Smallbone who moves from Australia to U.S. with seven kids and his wife and turns into a fivetime Grammy Awardwinning artist for KING + COUNTRY and Rebecca St. James. In early Thursday PostTrak exits, Unsung Hero notched five stars, 96% positive and an 86% definite recommend. Last nights audience drew 66% female, 48% over 55. RT reviews for Unsung Hero are at 60% fresh with audiences at 100%. Early industry estimates for previews on Roadside Attractions Boy Kills World movie is around $500K. The Lionsgates sister label uberaction movie that was acquired out of TIFF Midnight is looking at a single digit opening. RT reviews are at 63% fresh, audiences are at 60%. PostTrak moviegoers were hard on the film at 3 stars, 66% positive and a 67% guy turnout. Rest of Thursday and week is as follows 1.) Civil War (A24) 3,929 theaters, Thurs $874K (8% from Wed), Wk $15M, Total $48.8M/Wk 2 2.) Abigail (Uni) 3,384 theaters, Thurs $646K (11%), Wk $13.5M, Wk 1 3.) Godzilla x King (Leg/WB) 3,658 theaters Thurs $615K (3%), Wk $12.3M, Total $174.4M/Wk 4 4.)